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Numenta: Inventing and (or) Commercializing AI (Case Study)

David B. Yoffie, Liz Kind and David Ben ShimolDavid B. Yoffie, Liz Kind and David Ben ShimolHarvard Business School

In spring of 2016, Harvard Business School Professor David B. Yoffie visited Numenta to begin the process of developing a case study for his International Business Administration classes. The question at the heart of the case: could Numenta be successful in both creating fundamental technology and building a commercial business? This case offers a unique look back at the history of Numenta and how we’ve tackled a dual mission over the years.

Purchase the Case: Because Numenta does not own the case, we cannot make it available for download on our site. However, it is available for purchase in pdf or hard copy from the HBS website. Follow these steps to purchase:

  • Go to the case study link on the HBS website
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David B. Yoffie, Liz Kind and David Ben ShimolDavid B. Yoffie, Liz Kind and David Ben ShimolHarvard Business School