Numenta: Inventing and (or) Commercializing AI (Case Study)

Numenta • David B. Yoffie, Liz Kind and David Ben Shimol • Harvard Business School

In spring of 2016, Harvard Business School Professor David B. Yoffie visited Numenta to begin the process of developing a case study for his International Business Administration classes. The question at the heart of the case: could Numenta be successful in both creating fundamental technology and building a commercial business? This case offers a unique look back at the history of Numenta and how we’ve tackled a dual mission over the years.

Purchase the Case: Because Numenta does not own the case, we cannot make it available for download on our site.
However, it is available for purchase in pdf or hard copy from the HBS website. Follow these steps to purchase:

  • Go to the case study link on the HBS website
  • Select format (PDF or Hardcopy Color) and add to cart
  • To check out, you will need to register for a free account
  • Enter shipping and payment information to complete purchase

Note: Registered Premium Educators can purchase an Educator Copy and supplemental materials at this link.

Numenta • David B. Yoffie, Liz Kind and David Ben Shimol • Harvard Business School

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