An Insider’s Look: Interview with Yang Lan and Jeff Hawkins

Taylor Wirfs • Marketing

In the two years I’ve been at Numenta, I’ve seen the field of AI grow to become
a focal point of technology news. During this same time, I’ve also witnessed the
interest in our work continues to grow.

So it didn’t come as a surprise when I learned a Chinese TV crew wanted to film
an interview with our co-founder, Jeff Hawkins, at our office. But it did come
as a surprise to hear that the interview was with Yang Lan, a prominent
broadcast journalist and figure who has been referred to as
the Oprah of China. She hosts several TV talk shows, is the cofounder and
chairperson of Sun Media Group and Sun Culture Foundation, and was listed
by Forbes as one of the top 100 most powerful women.

The interview with Jeff is to be featured as part of Yang Lan’s upcoming
documentary series on Artificial Intelligence. Yang Lan and her team travelled
across the globe to interview knowledgeable researchers, technologists and
leaders on their opinions and findings. The documentary series is set to air in
China at the end of this year and will be seen by upwards of a billion people;
there will be an English version afterwards as well.

We’ll update this blog when the interview becomes available, with instructions
on how to access it.

The View Behind the Scenes

The film and production crew of 11 (yes eleven!) people arrived at our office in
Redwood City, CA; a bit early for the 8:30 a.m. appointment and quickly took
over our office. A coordinator based on the west coast had visited Numenta a
week prior to the interview, to discuss details and scout the office for filming
locations. The team chose to set up two chairs in the middle of the office, with
a view of a neuron mural from neuroscientist Santiago Ramon y Cajal, on our wall
in the background.

We have a small team at Numenta, around 15 employees plus a few interns that
join us every summer, so our office is small. Thursday is a no-meeting day, when
many employees choose to work from home. This worked well to accommodate the
large film crew, as the staff members who were present were displaced from their
desks to various locations around the office.

Yang Lan interview crew at Numenta office

This photo only shows half of the production crew. Other members were busy in
one of our conference rooms.

Yang Lan arrived once the cameras were setup, and was greeted by our eager staff
and her production crew. After a few introductions, sound checks and lighting
adjustments, the cameras began rolling.

Her first few questions focused on Jeff’s background and how he arrived at
Numenta’s mission today – reverse-engineering the neocortex. Jeff
referenced his prior work as “computers were fun to work on, but my real passion
was brains.” He described solving brains as a difficult problem, but also as one
of the most important problems in the world.

The next series of questions from Yang Lan evoked a more lively discussion. It
was clear that she knew Numenta’s approach was different than traditional
machine learning methods, but she wanted Jeff to explain why. He went into
detail on why Numenta is studying the neocortex as a blueprint for machine
intelligence. Jeff defined intelligence and highlighted one of the crucial
processes involved when learning a model of the world: “the brain works on
time-based data.” He also addressed the fears from those concerned with the
creation of intelligent machines, a highly debated topic in artificial

Yang Lan interviewing Jeff Hawkins at Numenta

Yang Lan interviews Jeff Hawkins at our office.

The interview went smoothly, with the exception of an interruption from a
deliveryman at our door. After the interview, Jeff showed Yang Lan several of
our example applications and visualizations, to help her audience visualize our
technology. A Numenta employee, who was working remotely, signed on to our
tele-presence robot (made by Double Robotics) and introduced himself while
navigating the robot through the office for Yang Lan and her film crew.

Between set-up, the interview, b-roll footage and takedown, the production team
spent four hours at our office, but by the afternoon, the office had returned to
its norm. Seeing the effort that occurs behind the scenes of a documentary film
interview was impressive. The real highlight though was witnessing the live,
uncut version of an interview with Yang Lan. We don’t know what the final piece
will look like and how the producers plan to include Numenta, but it was
exciting to be a part of this documentary series.

Taylor Wirfs • Marketing

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